Product design decisions substantially affect the cost and revenue drivers. A design configuration with commonality can … lower manufacturing cost. However, such a design may hinder the ability to extract price premiums through product … design configurations: unique, premium-common, and basic-common. Our model considers two distinct segments of consumers. Some …

This paper reports data from a study that seeks to characterize the differences in design structure between complex … software products. We use design structure matrices (DSMs) to map dependencies between the elements of a design and define … purposeful managerial actions can have a significant impact in adapting a design's structure. This latter result is important …