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The Benefits of Competitive Upward Channel Decentralization
Liu, Yunchuan; Tyagi, Rajeev K. - In: Management Science 57 (2011) 4, pp. 741-751
positioning is endogenous. Thus, we provide a new theory on the strategic benefits of upward channel decentralization. We also use … the implications of our theory for consumer and social welfare, and also draw managerial implications. This paper was …
Persistent link: https://www.econbiz.de/10009204141
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Sequential Product Positioning Under Differential Costs
Tyagi, Rajeev K. - In: Management Science 46 (2000) 7, pp. 928-940
This paper examines the product positioning decisions of firms that enter a market sequentially and that have potentially different cost structures. It shows that if the first mover knows the second mover to have a lower production cost, it positions away from the most attractive location in the...
Persistent link: https://www.econbiz.de/10009191197