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We develop a game-theoretical model to show that in the markets where price consistency across channels is critical, an incumbent brick-and-mortar retailer can deter the online entry of a pure-play e-tailer by strategically refraining from entering online. In the markets where price consistency...
Persistent link: https://www.econbiz.de/10009218263
the previous period) or Switchers (those who did not). The effects of TPIs are estimated through a laboratory experiment … price decreases and are found to differ. The range of effects stemming from the experiment can be used in a competitive …
Persistent link: https://www.econbiz.de/10009203739
One-to-one promotions are possible when consumers are individually addressable and firms know something about each customer's preferences. We explore the competitive effects of one-to-one promotions in a model with two competing firms where the firms differ in size and consumers have...
Persistent link: https://www.econbiz.de/10009208886