Fraser, Cynthia; Ginter, James L. - In: Management Science 34 (1988) 11, pp. 1315-1323
This note is an extension of "A Mathematical Model for Price Promotions" (Kinberg, Rao and Shakun [Kinberg, Yoram, Ambar G. Rao, Melvin F. Shakun. 1974. A mathematical model for price promotions. Management Sci. 20 948--959.]). That paper derived the revenue maximizing deal value for a firm in a...
