The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for...

Matching production with sales potential is essential for survival in volatile markets. Manufacturing and marketing managers compete for staff, space, cash, and other assets as they struggle both to determine what and how many products ought to be produced, and to actually produce them. We...