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Active Feature-Value Acquisition
Saar-Tsechansky, Maytal; Melville, Prem; Provost, Foster - In: Management Science 55 (2009) 4, pp. 664-684
Most induction algorithms for building predictive models take as input training data in the form of feature vectors. Acquiring the values of features may be costly, and simply acquiring all values may be wasteful or prohibitively expensive. Active feature-value acquisition (AFA) selects features...
Persistent link: https://www.econbiz.de/10009214255
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Selectively Acquiring Customer Information: A New Data Acquisition Problem and an Active Learning-Based Solution
Zheng, Zhiqiang; Padmanabhan, Balaji - In: Management Science 52 (2006) 5, pp. 697-712
This paper presents a new information acquisition problem motivated by business applications where customer data has to be acquired with a specific modeling objective in mind. In the last two decades, there has been substantial work in two different fields--optimal experimental design and...
Persistent link: https://www.econbiz.de/10009214351
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On the Use of Optimization for Data Mining: Theoretical Interactions and eCRM Opportunities
Padmanabhan, Balaji; Tuzhilin, Alexander - In: Management Science 49 (2003) 10, pp. 1327-1343
Previous work on the solution to analytical electronic customer relationship management (eCRM) problems has used either data-mining (DM) or optimization methods, but has not combined the two approaches. By leveraging the strengths of both approaches, the eCRM problems of customer analysis,...
Persistent link: https://www.econbiz.de/10009204651
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Interactive Multiobjective Group Decision Making with Interval Parameters
Xanthopulos, Zaharias; Melachrinoudis, Emanuel; … - In: Management Science 46 (2000) 12, pp. 1585-1601
This paper proposes a new framework for the solution of interactive multiobjective group decision-making problems with interval parameters. Its novelty stems from a learning phase where decision makers (DMs) explore the structural characteristics of the specific Multiple Criteria Decision Making...
Persistent link: https://www.econbiz.de/10009208675
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Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming
Cui, Geng; Wong, Man Leung; Lui, Hon-Kwong - In: Management Science 52 (2006) 4, pp. 597-612
opportunity to gain new insights into consumer behavior and to improve the performance of marketing operations. To model consumer … responses to direct marketing, this study proposes Bayesian networks learned by evolutionary programming. Using a large direct … marketing data set, we tested the endogeneity bias in the recency, frequency, monetary value (RFM) variables using the control …
Persistent link: https://www.econbiz.de/10009208867
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Optimal Update Policies for Distributed Materialized Views
Segev, Arie; Fang, Weiping - In: Management Science 37 (1991) 7, pp. 851-870
In this paper we present an analysis of the problem of determining optimal policies for updating distributed materialized views. We demonstrate the general application of materialized views, and define the concept of materialized view currency and allow a query to specify its currency...
Persistent link: https://www.econbiz.de/10009203740
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Optimal Reorganization Policies for Stationary and Evolutionary Databases
Park, June S.; Bartoszynski, Robert; De, Prabuddha; … - In: Management Science 36 (1990) 5, pp. 613-631
The problem of determining optimal reorganization policies for databases which employ file structures with overflow chaining is studied. The dynamics of the file performance driven by update transactions and reorganizations is formulated as a stochastic control model which incorporates...
Persistent link: https://www.econbiz.de/10009204376
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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management Science 59 (2013) 1, pp. 226-244
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
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Money-Back Guarantees: Helping the Low-Quality Retailer
McWilliams, Bruce - In: Management Science 58 (2012) 8, pp. 1521-1524
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
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Product and Price Competition with Satiation Effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management Science 58 (2012) 7, pp. 1357-1373
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529