Abernathy, William J.; Rosenbloom, Richard S. - In: Management Science 15 (1969) 10, pp. 486-486
It is common in R & D to identify and explore several approaches to a particular objective so that the best approach may be chosen. The outcome of any approach is uncertain; hence, it is difficult to choose the best one at an early date. To deal with this uncertainty, two or more approaches to...