Wang, Tuo; Gal-Or, Esther; Chatterjee, Rabikar - In: Management Science 55 (2009) 6, pp. 968-979
Name-your-own-price (NYOP) retailers, such as Priceline, offer an alternative distribution channel for service providers in the travel industry such as airlines, hotels, and car rental companies. Our research employs an analytical model to identify and understand key trade-offs driving the...