This paper contains an axiomatic treatment of the Analytic Hierarchy Process (AHP). The set of axioms corresponding to hierarchic structures are a special case of axioms for priority setting in systems with feedback which allow for a wide class of dependencies. The axioms highlight: (1) the...

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Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...