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This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The model is a computer simulation that embodies learning, a multipenod decision horizon, brand loyalty, and other basic features of competitive reality in a two firm market....
Persistent link: https://www.econbiz.de/10009204029
Non-profit institutions must make many kinds of decisions about allocations of resources. The theory is clear: allocate so that the marginal utility is equal in all uses. But this is more easily said than done. This paper suggests a series of heuristic steps by which real-life non-profit...
Persistent link: https://www.econbiz.de/10009190285
Using closed-end investment trusts as subject-matter, this paper explores this question: Are some portfolio managers "really" better than others? i.e., are there differences in performance among managers other than those differences due to chance? It also throws some light on whether investors,...
Persistent link: https://www.econbiz.de/10009190831