Birnbaum, Michael H.; Bahra, Jeffrey P. - In: Management Science 53 (2007) 6, pp. 1016-1028
This experiment tested two behavioral properties of risky decision making--gain-loss separability (GLS) and coalescing. Cumulative prospect theory (CPT) implies both properties, but the transfer of attention exchange (TAX) model violates both. Original prospect theory satisfies GLS but may or...