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Increasingly, conjoint analysts are being asked to design and analyze studies involving large numbers of attributes and/or attribute levels. Various types of approaches, including attribute bridging, Adaptive Conjoint Analysis, and hybrid models have been proposed to deal with the problem. This...
Persistent link: https://www.econbiz.de/10009208892
Selection of "matched" areas for test marketing is an important undertaking if reliable comparisons among markets are to be made. This usually has been done on a rather arbitrary basis, largely because of the large number of market characteristics on which markets can be viewed as similar or...
Persistent link: https://www.econbiz.de/10009190547
Lee Smith's paper (Smith, L. H. 1967. Ranking procedures and subjective probability distributions. Management Sci. 14 (4, December) B236-B249.) is interesting as much for the questions he raises as for the answer he proposes. Those of us who have tried to elicit subjective probability...
Persistent link: https://www.econbiz.de/10009196916