Biometrics and psychometrics have developed a variety of methods to derive empirically clusters or types of variables, objects, or subjects. These empirical classificatory methods have been applied to data at one point in time--they have been used for static analyses. An extension is presented...

Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...