product variety on the Internet is the ability of online retailers to catalog, recommend, and provide a large number of …

Despite the widespread adoption of search and recommendation technologies on the Internet, empirical research that …

and Internet markets in particular have the potential to substantially increase the collective share of niche products …, thereby creating a longer tail in the distribution of sales. This paper investigates the Internet's "long tail" phenomenon. By … analyzing data collected from a multichannel retailer, it provides empirical evidence that the Internet channel exhibits a …

Internet technology has allowed for a higher degree of decoupling between the information-intensive sales process and … the physical process of inventory management than its brick-and-mortar counterpart. As a result, some Internet retailers … choose to outsource inventory and back-end operations to focus on the sales/marketing aspects of e-commerce. Nonetheless …

valuation of the less-informed consumer segment is high. This paper was accepted by Preyas Desai, marketing. …

whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by … tailoring of marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller …-mode when marketing activities create spillovers across products and when network effects lead to unfavorable expectations about …

effective development process in one such environment---the Internet software industry. Using data on 29 completed development …

Internet, and selling them for a fixed price. We analyze the optimal bundling strategies for a multiproduct monopolist, and we … observations of the markets for Internet and online content, cable television programming, and copyrighted music. …