product variety on the Internet is the ability of online retailers to catalog, recommend, and provide a large number of …

Despite the widespread adoption of search and recommendation technologies on the Internet, empirical research that …

and Internet markets in particular have the potential to substantially increase the collective share of niche products …, thereby creating a longer tail in the distribution of sales. This paper investigates the Internet's "long tail" phenomenon. By … analyzing data collected from a multichannel retailer, it provides empirical evidence that the Internet channel exhibits a …

Internet technology has allowed for a higher degree of decoupling between the information-intensive sales process and … the physical process of inventory management than its brick-and-mortar counterpart. As a result, some Internet retailers … choose to outsource inventory and back-end operations to focus on the sales/marketing aspects of e-commerce. Nonetheless …

whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by … tailoring of marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller …-mode when marketing activities create spillovers across products and when network effects lead to unfavorable expectations about …

>This paper was accepted by Pradeep Chintagunta, marketing.</i> …

-per-action (PPA) mechanisms are becoming the predominant method of selling advertising on the Internet. Well-known examples include …