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, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
behavior. <i>This paper was accepted by Brad Barber, behavioral economics.</i> …
Persistent link: https://www.econbiz.de/10010990545
relate it to many known results in the marketing, economics, and operations management literatures. …
Persistent link: https://www.econbiz.de/10009203819
This paper considers a multi-firms advertising model under uncertainty of the Nerlove-Arrow type. It is shown (under a Markovian assumption of the advertising process) that the probability of sales for a firm in a multi-firms setting is given by a Poisson distribution with a parameter given by...
Persistent link: https://www.econbiz.de/10009191175
>This paper was accepted by Teck Ho, behavioral economics.</i> …
Persistent link: https://www.econbiz.de/10010990434
Entrepreneurs, even more than employees, tend to locate in regions in which they have deep roots ("home" regions). Here, we examine the performance implications of these choices. Whereas one might expect entrepreneurs to perform better in these regions because of their richer endowments of...
Persistent link: https://www.econbiz.de/10010990547
We formalize the idea that when managers require external investment to expand, higher-skilled firms will be more likely to diversify in equilibrium, even though managers can exploit asymmetric information about their ability to raise capital from investors. We exploit the timing of new fund...
Persistent link: https://www.econbiz.de/10010990629
The introduction of new technologies in existing administrative and technical organizations usually represents a significant investment in equipment and training. A prudent manager will attempt to acquire the equipment needed fast enough to encourage its use while avoiding the inefficiencies of...
Persistent link: https://www.econbiz.de/10009209127
This paper presents an introductory survey for this special issue of Management Science on electronic markets. We acquaint the reader with some fundamental concepts in the study of electronic market mechanisms, while simultaneously presenting a survey and summary of the essential literature in...
Persistent link: https://www.econbiz.de/10009209261
While it provides excellent descriptions of behavior, existing consumer research on information seeking and processing largely fails to explain why consumers engage in various types of activities. This paper presents an economic framework for measuring costs/benefits of search behavior which can...
Persistent link: https://www.econbiz.de/10009213996