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relate it to many known results in the marketing, economics, and operations management literatures. …
Persistent link: https://www.econbiz.de/10009203819
This paper considers a multi-firms advertising model under uncertainty of the Nerlove-Arrow type. It is shown (under a Markovian assumption of the advertising process) that the probability of sales for a firm in a multi-firms setting is given by a Poisson distribution with a parameter given by...
Persistent link: https://www.econbiz.de/10009191175
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
behavior. <i>This paper was accepted by Brad Barber, behavioral economics.</i> …
Persistent link: https://www.econbiz.de/10010990545
For decades, policy makers in both the public and private sectors have been concerned with the question: What is the impact of changes in federal R and D support on company-financed R and D expenditures? This is one of the first empirical studies at a micro level of this topic. The results,...
Persistent link: https://www.econbiz.de/10009204155
Existing theoretical models of research and development (R&D) treat R&D as a single economic activity. Once R&D terminates, the only way for the activity to resume is by assuming some exogenous changes in the basic parameters of the model, e.g., the distribution of technological advances. In...
Persistent link: https://www.econbiz.de/10009204219
Under an alternate assumption of the payoff function, we analyze Lee's dynamic game model of R&D rivalry. Both similarities and differences in the equilibrium results of the model are obtained. It is shown that both the reswitching property and the convergence property of R&D rivalry are robust...
Persistent link: https://www.econbiz.de/10009204239
Managers of research and development (R&D) programs are often confronted with questions of what determines R&D spending (i.e. R&D search intensity) and when R&D spending is unprofitable (i.e. Reservation Technology Level). Three determinants of R&D spending are identified: the current technology...
Persistent link: https://www.econbiz.de/10009208757
devoted to marketing startup. A large part of America's problem in this regard seems to be due to its apparent inability to …
Persistent link: https://www.econbiz.de/10009208909
The introduction of new technologies in existing administrative and technical organizations usually represents a significant investment in equipment and training. A prudent manager will attempt to acquire the equipment needed fast enough to encourage its use while avoiding the inefficiencies of...
Persistent link: https://www.econbiz.de/10009209127