Narrow search
Showing 1 - 10 of 182
Cover Image
Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
Fleder, Daniel; Hosanagar, Kartik - In: Management Science 55 (2009) 5, pp. 697-712
This paper examines the effect of recommender systems on the diversity of sales. Two anecdotal views exist about such effects. Some believe recommenders help consumers discover new products and thus increase sales diversity. Others believe recommenders only reinforce the popularity of...
Persistent link: https://www.econbiz.de/10009214388
Cover Image
Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management Science 58 (2012) 11, pp. 2001-2018
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
Cover Image
Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
behavior. <i>This paper was accepted by Brad Barber, behavioral economics.</i> …
Persistent link: https://www.econbiz.de/10010990545
Cover Image
When Is Price Discrimination Profitable?
Anderson, Eric T.; James D. Dana, Jr. - In: Management Science 55 (2009) 6, pp. 980-989
relate it to many known results in the marketing, economics, and operations management literatures. …
Persistent link: https://www.econbiz.de/10009203819
Cover Image
A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty
Tapiero, Charles S. - In: Management Science 25 (1979) 9, pp. 907-915
This paper considers a multi-firms advertising model under uncertainty of the Nerlove-Arrow type. It is shown (under a Markovian assumption of the advertising process) that the probability of sales for a firm in a multi-firms setting is given by a Poisson distribution with a parameter given by...
Persistent link: https://www.econbiz.de/10009191175
Cover Image
Marketplace or Reseller?
Hagiu, Andrei - 2016
whether control rights over a non-contractible decision variable (the choice of some marketing activity) are better held by … tailoring of marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller …-mode when marketing activities create spillovers across products and when network effects lead to unfavorable expectations about …
Persistent link: https://www.econbiz.de/10012989153
Cover Image
The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets
Oestreicher-Singer, Gal; Sundararajan, Arun - In: Management Science 58 (2012) 11, pp. 1963-1981
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990518
Cover Image
Intermediated Blind Portfolio Auctions
Padilla, Michael; Roy, Benjamin Van - In: Management Science 58 (2012) 9, pp. 1747-1760
As much as 12%% of the daily volume on the New York Stock Exchange, and similar volumes on other major world exchanges, involves sales by institutional investors to brokers through blind portfolio auctions. Such transactions typically take the form of a first-price sealed-bid auction in which...
Persistent link: https://www.econbiz.de/10010990597
Cover Image
Double Marginalization in Performance-Based Advertising: Implications and Solutions
Dellarocas, Chrysanthos - In: Management Science 58 (2012) 6, pp. 1178-1195
An important current trend in advertising is the replacement of traditional pay-per-exposure (pay-per-impression) pricing models with performance-based mechanisms in which advertisers pay only for measurable actions by consumers. Such pay-per-action (PPA) mechanisms are becoming the predominant...
Persistent link: https://www.econbiz.de/10010990608
Cover Image
Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers
Brynjolfsson, Erik; Yu (Jeffrey) Hu; Smith, Michael D. - In: Management Science 49 (2003) 11, pp. 1580-1596
We present a framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets. While efficiency gains from increased competition significantly enhance consumer surplus, for instance, by leading to lower average selling...
Persistent link: https://www.econbiz.de/10009208976