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We present an analytical framework for understanding what makes a product category more conducive for store brand introduction. We also investigate market characteristics that help explain differences in store brand market share across product categories. Our findings suggest that the...
Persistent link: https://www.econbiz.de/10009204395
It is commonly believed that piracy of information goods leads to lower profits, which translate to lower incentives to invest in innovation and eventually to lower-quality products. Manufacturers, policy makers, and researchers all claim that inadequate piracy enforcement efforts translate to...
Persistent link: https://www.econbiz.de/10010990428
We address the value of quick response production practices when selling to a forward-looking consumer population with uncertain, heterogeneous valuations for a product. Consumers have the option of purchasing the product early, before its value has been learned, or delaying the purchase...
Persistent link: https://www.econbiz.de/10010990465
challenges in making optimal pricing and production decisions. Such firms are confronted with precipitous trade-off between high … of conspicuous consumption. In this paper, we propose a model that addresses pricing and production decisions for a firm …
Persistent link: https://www.econbiz.de/10010990501
importance/informativeness of each attribute. We discuss optimal pricing, the impact of consumer search on profits and social …
Persistent link: https://www.econbiz.de/10010990569
actual upgrade decision, they are more likely to revert to modular upgrades. Finally, we discuss and test several pricing and …
Persistent link: https://www.econbiz.de/10010990570
Motivated by applications in financial services, we consider a seller who offers prices sequentially to a stream of potential customers, observing either success or failure in each sales attempt. The parameters of the underlying demand model are initially unknown, so each price decision involves...
Persistent link: https://www.econbiz.de/10010990574
, and the greater price flexibility from these discounts does not necessarily reduce profits relative to simple unit pricing …
Persistent link: https://www.econbiz.de/10010990592
The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative...
Persistent link: https://www.econbiz.de/10010990627
Two recent papers on managing new product diffusion decisions under production constraints reach somewhat contradictory conclusions. Ho et al. (Ho, T.-H., S. Savin, C. Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under supply constraint. <i>Management Sci.</i> <b>48</b>(2)...
Persistent link: https://www.econbiz.de/10010990634