McCardle, Kevin F. - In: Management Science 31 (1985) 11, pp. 1372-1389
The profitability of a new technology is rarely known with certainty at its announcement date. Consequently, prior to … estimate of profitability crosses one of two thresholds: upon crossing the upper threshold the firm adopts the technology …, whereas the firm rejects the technology if the lower threshold is crossed. The model predicts that even the manager who …