Harrison, J. Michael; Keskin, N. Bora; Zeevi, Assaf - In: Management Science 58 (2012) 3, pp. 570-586
potential customers, observing either success or failure in each sales attempt. The parameters of the underlying demand model … to the simplest kind of model uncertainty, where one of two demand models is known to apply, and we focus initially on … knows the underlying demand model is bounded by a constant as the number of sales attempts becomes large. <i>This paper was …