Steckel, Joel H.; Gupta, Sunil; Banerji, Anirvan - In: Management Science 50 (2004) 4, pp. 458-464
Using a simulated supply chain experiment based on the well-known "beer game," we examine how changes in order and delivery cycles, availability of shared point-of-sale (POS) information, and the pattern of customer demand affect supply chain efficiency. We find that speeding up cycle time is...