Litov, Lubomir P.; Moreton, Patrick; Zenger, Todd R. - In: Management Science 58 (2012) 10, pp. 1797-1815
In this paper, we argue that managers confront a paradox in selecting strategy. On one hand, capital markets systematically discount uniqueness in the strategy choices of firms. Uniqueness in strategy heightens the cost of collecting and analyzing information to evaluate a firm's future value....