Reducing the physical distance among R&D engineers and between R&D and marketing is widely believed to result in more frequent communication, and hence higher product development performance. However, the empirical evidence for the effect of co-location on communication frequency is problematic...

The objective of the present study was to develop a comprehensive empirically-based model of the communication interface between R&D and marketing. Following Moenaert and Souder (Moenaert, R. K., Souder, W. E. 1990. An analysis of the use of extra-functional information by marketing and R&D...