A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of...

This paper develops a new method for the solution of DEMON-type functional equations. It is shown how the latter can be reduced to solution of a separated system of simpler equations which, for discrete distributions, can be solved by linear programming methods. The reduction also permits...

An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

The querulous and exaggerated tones which seem to attend so many contemporary activities have now been permitted an entrance to the pages of Management Science where they are amply represented in the article published by A. S. C. Ehrenberg ("Models of Fact: Examples from Marketing," Management...

In this paper a dynamic, adaptive model, called DEMON,⁴ is interpreted in terms of a network. The latter is here employed to reduce the problem of selecting optimal decision procedures so that these can be interpreted in terms of a conditional sequential designation of links from such a network....

Goal programming has now become an important tool in areas such as public management science. There is therefore a need for examining ways of securing improved computational efficiency, as is done in this paper, instead of resting only on the linear programming equivalences that were set forth...

The objective of this paper is to provide a model to deal with multi-dimensional social goals on a regionalized (as well as national) basis and to relate these to each other in the context of a national economic system. Input-Output (Interindustry) Analysis is therefore regionalized and...

Issues addressed include use of multi-dimensional vs. single scalar approaches to measuring quality of life. The former seems preferable to the latter. This is illustrated by reference to examples from the national accounts systems approach, using objective data only, as proposed by Nestor...

A model for measuring the efficiency of Decision Making Units (=DMU's) is presented, along with related methods of implementation and interpretation. The term DMU is intended to emphasize an orientation toward managed entities in the public and/or not-for-profit sectors. The proposed approach is...

Once again we show that the analysis of a very simple artificial example contrived by its authors for a general indictment of all chance constrained programming is itself in error. Proofs and further references are supplied below along with a discussion of other deficiencies and ambiguities in...