A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of...

This paper develops a new method for the solution of DEMON-type functional equations. It is shown how the latter can be reduced to solution of a separated system of simpler equations which, for discrete distributions, can be solved by linear programming methods. The reduction also permits...

In this paper a dynamic, adaptive model, called DEMON,⁴ is interpreted in terms of a network. The latter is here employed to reduce the problem of selecting optimal decision procedures so that these can be interpreted in terms of a conditional sequential designation of links from such a network....

An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

The querulous and exaggerated tones which seem to attend so many contemporary activities have now been permitted an entrance to the pages of Management Science where they are amply represented in the article published by A. S. C. Ehrenberg ("Models of Fact: Examples from Marketing," Management...

A goal programming model for planning officer accessions to the U.S. Navy from various commissioning sources is developed and described. Present and future requirements for different career specialty areas in the Navy are considered in terms of years of commissioned service and related to...

The recently implemented court decision to break up Bell (=American Telephone & Telegraph Co.) to accord with U.S. anti-trust laws represents a highly significant policy decision which is proving to be influential in other countries as well as the U.S. The telecommunication industry is of such...

Using what he calls a "Basic Chance Constrained Programming Model," BCCM, R. A. Blau proceeds in Blau [Blau, R. A. 1974. Stochastic programming and decision analysis: an apparent dilemma. Management Sci. 21 (3, November) 271-276.] to derive some results which he believes lead to a dilemma in...

A new conceptual and analytical vehicle for problems of temporal planning under uncertainty, involving determination of optimal (sequential) stochastic decision rules is defined and illustrated by means of a typical industrial example. The paper presents a method of attack which splits the...

Most of the articles that follow are the papers that formed the Distinguished Lecturer Series--i.e., the invited, thematic series--at the XIX International Meetings of The Institute of Management Sciences in Houston, Texas, on April 4-8,1972. There are two exceptions: (1) "The ORSA New Orleans...