A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of...

This paper develops a new method for the solution of DEMON-type functional equations. It is shown how the latter can be reduced to solution of a separated system of simpler equations which, for discrete distributions, can be solved by linear programming methods. The reduction also permits...

An illustrative example is developed from an actual application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations.

The querulous and exaggerated tones which seem to attend so many contemporary activities have now been permitted an entrance to the pages of Management Science where they are amply represented in the article published by A. S. C. Ehrenberg ("Models of Fact: Examples from Marketing," Management...

In this paper a dynamic, adaptive model, called DEMON,⁴ is interpreted in terms of a network. The latter is here employed to reduce the problem of selecting optimal decision procedures so that these can be interpreted in terms of a conditional sequential designation of links from such a network....

The July, I960, issue of Management Science contains an English translation of an important original article by L. V. Kantorovich [Kantorovich, L. V. Mathematical Methods of Organizing and Planning Production. Leningrad University, 1939, with a Foreword by A. R. Marchenko (Russian). An English...

Scheduling heating oil production is an important management problem. It is also a complex one. Weather and demand uncertainties, allocation of production between different refineries, joint- and by-product relations, storage limitations, maintenance of minimal supplies and many other factors...

Discussion that was omitted from page 210 of the authors' article "Duality in Semi-Infinite Programs and Some Works of Haar and Caratheódory," Management Science, Vol. 9, No. 2 (January 1963).

An accelerating increase in linear programming applications to industrial problems has made it virtually impossible to keep abreast of them, not only because of their number (and diversity) but also because of the conditions under which many are carried out. Industrial (and governmental) secrecy...

This paper was prepared for presentation on October 15, 1965, as a luncheon address at The Institute of Management Sciences Eastern Meeting held at the Sheraton Hotel, Rochester, New York. Some of our thoughts on this subject were stimulated by a TIMS sponsored methodology symposium on...