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The advertising industry is likely to be three times its current size by 1985. In view of current labor force trends, it is unlikely that the advertising industry will be able to attract a sufficient number of people to service that volume of advertising. The key to servicing this large volume...
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Critique of [Urban, G. L. 1968. A new product analysis and decision model. Management Sci. 14(8, April) B490-B517.].
Persistent link: https://www.econbiz.de/10009190837