This paper presents a review of recent developments that have taken place in the area of dynamic optimal control models in advertising subsequent to the comprehensive survey of the literature by Sethi in 1977. The basic problem underlying these models is that of determining optimal advertising...

A central issue in new product development and planning is the market timing/entry decision. An entry too early may risk pushing an under-developed product into the marketplace, with possible negative results; however, a product/technology may sacrifice sales if entry is delayed too long. A...

Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...

The study of organizational adoption of administrative innovations has been generally guided by the imitation hypothesis. This hypothesis states that, within a relevant population of firms, an innovation is first adopted by a select few innovators who communicate and influence others to adopt it...

We consider a production stage that produces a single item in a make-to-stock manner. Demand for finished goods is stationary. In each time period, an updated vector of demand forecasts over the forecast horizon becomes available for use in production decisions. We model the sequence of forecast...

We develop alternative diffusion models of two corporate governance mechanisms---joint venture and M-form organizational structure---using relevant concepts from the resource-based theory. Using data on joint venture adoption from one homogeneous industry (information technology) sector and...

Consider the problem of scheduling the production of several items in a single facility that can produce only one item at a time. This problem occurs since it is often economic to produce several items in a single facility. The objective is to reduce the long run average holding, backorder and...

Advertising is one of the key marketing tools managers have at their disposal to influence their customers into purchasing a new product. The overall objective of new product advertising is to inform and persuade customers. Drawing up an advertising plan for a new product that is under the...

This paper studies the potential benefits of collaborative forecasting (CF) partnerships in a supply chain that consists of a manufacturer and a retailer. To reflect the reality in production environments, we propose a scorecard that captures inventory considerations, production smoothing, and...

This paper considers a firm, which has to acquire a certain amount of pollution control equipment in order to comply with government pollution standards. Due to political battles and lobbying efforts, the compliance date and the date when it is announced are not known in advance. Furthermore,...