Fischer, Gregory W.; Damodaran, Nirmala; Laskey, Kathryn B. - In: Management Science 33 (1987) 2, pp. 198-214
A proxy attribute is an indirect measure of an ultimate decision objective. Keeney and Raiffa (Keeney, R. L., H. Raiffa. 1976. Decisions with Multiple Objectives: Preferences and Value Tradeoffs. John Wiley, New York.) argued that assessing utility functions over proxy attributes requires...