We test for three-way complementarities among information technology (IT), performance pay, and human resource (HR) analytics practices. We develop a principal-agent model examining how these practices work together as an incentive system that produces a larger productivity premium when the...

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a...

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. Word-of-mouth (WOM) is generally considered to be more effective at promoting product contagion when it is personalized and active....