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discounts or sales. This paper investigates an explanation of sales as a way for uninformed consumers to be willing to … investigate the role of the rate of consumer forgetting on the timing between sales, and of the rate of consumer learning and menu …
Persistent link: https://www.econbiz.de/10009214049
that of the control sample. There is reasonably strong evidence that firms that have won quality awards do better on sales … growth than the control firms. Over the 10-year period, the mean (median) change in sales for the test sample is 64% (24 …. Compared with the control sample, the test sample shows higher growth in both employment and total assets. …
Persistent link: https://www.econbiz.de/10009208928
finite number of prices. These strategies can be interpreted as occurrences of sales. The most common case is that of the … strong firm's using two prices and the weak firm's using one price. However, when both firms use sales, the weak firm …
Persistent link: https://www.econbiz.de/10009197842
We find that the enforcement of noncompete clauses significantly impedes entrepreneurship and employment growth. Based …, and (iii) employment. We address potential endogeneity in the supply of venture capital by using endowment returns as an …
Persistent link: https://www.econbiz.de/10009209389
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
sales as opposed to competing with other stores belonging to the chain for the same set of customers. However, when the … chain is experiencing a growth or a decline in sales, not accounting for these dynamics in goodwill is likely to yield … misleading estimates of incremental sales versus cannibalization. Moreover, firms might have been strategic in opening outlets in …
Persistent link: https://www.econbiz.de/10010990540
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569