Villas-Boas, Sofia Berto; Villas-Boas, J. Miguel - In: Management Science 54 (2008) 11, pp. 1951-1960
discounts or sales. This paper investigates an explanation of sales as a way for uninformed consumers to be willing to … investigate the role of the rate of consumer forgetting on the timing between sales, and of the rate of consumer learning and menu …