Bajaj, Akhilesh; Kekre, Sunder; Srinivasan, Kannan - In: Management Science 50 (2004) 4, pp. 527-536
In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the...