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The relationship between pharmaceutical detailing and prescriptions for non FDA-approved (off-label) use has been the subject of regulatory scrutiny, with more than $12 billion in regulatory settlements for off-label promotion since 2004. Using the case of AstraZeneca's anti-psychotic drug,...
Persistent link: https://www.econbiz.de/10014036025
The purpose of this note is to formulate and solve a dynamic optimization problem based on the Blattberg-Jeuland advertising model. Also examined is the behavior of the optimal long-run equilibrium level of advertising with respect to changes in some important parameters of the problem. In...
Persistent link: https://www.econbiz.de/10012772026
"Freemium” whereby a basic service level is provided free of charge but consumers are charged for more advanced features has become a popular business model for firms selling digital goods. However, it is not clear whether the launch of a free version helps or hurts the sale of an existing...
Persistent link: https://www.econbiz.de/10012852598
senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning …
Persistent link: https://www.econbiz.de/10013234012
The focal point analysis is a viable approach to analyze models of finitely durable goods in infinite time horizon. Agrawal, Ferguson, Toktay, and Thomas [Agrawal VV, Ferguson M, Toktay LB, Thomas VM (2012) Is leasing greener than selling? Management Sci. 58(3):523-533.] study the focal point of...
Persistent link: https://www.econbiz.de/10014084667
The first major experimental comparison of approval voting with regular plurality voting occurred in the 1985 annual election of The Institute of Management Sciences (TIMS). In approval voting a person votes for (approves of) as many candidates as desired, the winner being the candidate with the...
Persistent link: https://www.econbiz.de/10009218237
Technological innovation is widely seen as a means for raising productivity levels in state and local government. Growing evidence indicates that (1) senior level bureaucrats have primary responsibility for decisions concerning the adoption of innovations, and (2) innovations adopted by state...
Persistent link: https://www.econbiz.de/10009198051
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529