Venkatesh, Viswanath; Agarwal, Ritu - In: Management Science 52 (2006) 3, pp. 367-382
We develop a theoretical model for predicting purchase behavior in electronic channels. The model suggests that website use (i.e., technology use), a key indicator of the degree to which a site is "sticky," is a significant antecedent of purchase behavior. Furthermore, we relate the usability of...