Showing 1 - 10 of 150
Labels certify that a product meets some standard for quality, but often consumers are unsure of the exact standard that the label represents. Focusing on the case of ecolabels for environmental quality, we show how even small amounts of uncertainty can create consumer confusion that reduces or...
Persistent link: https://www.econbiz.de/10009293020
senders acquire about the preferences and orientations of receivers, with applications to strategic marketing and campaigning …
Persistent link: https://www.econbiz.de/10013234012
Motivated by an application in a public utility, the credit screening problem is re-examined from a decision theoretic viewpoint. The relationships between several alternative problem formulations are explored, and compared to the classical linear discriminant analysis (LDA) approach. Several...
Persistent link: https://www.econbiz.de/10009217996
Research on information flow in organizational networks has focused on structural aspects and the identification and location of special communicators or "gatekeepers." In this paper, the methods of system reliability are adapted to the systematic analysis of information flow networks; in this...
Persistent link: https://www.econbiz.de/10009204549
In this paper we investigate some of the organizational factors that influence subsidiary-headquarters and intersubsidiary communication in multinational companies. Our study is based on data collected from 164 senior managers working in 14 different national subsidiaries within the consumer...
Persistent link: https://www.econbiz.de/10009191156
The radio frequency communication environment, for example, in large vessels, aircraft, space vehicles, and satellites, has become increasingly complex as more and more transmitters, receivers, and corresponding communication nets are being added to perform multiple functions. This paper...
Persistent link: https://www.econbiz.de/10009191804
Research indicates that certain boundary spanning individuals, labelled gatekeepers, can be an important linking mechanism between organizations and their external environments. This study investigates the role of gatekeepers in the transfer of information in a single R&D setting by comparing...
Persistent link: https://www.econbiz.de/10009197329
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529