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New Perspectives on Strategy Research: A View from the Management Sciences
Day, Diana L.; Farley, John U.; Wind, Jerry - In: Management Science 36 (1990) 10, pp. 1137-1142
No abstract available.
Persistent link: https://www.econbiz.de/10009214023
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Marketing Applications of the Analytic Hierarchy Process
Wind, Yoram; Saaty, Thomas L. - In: Management Science 26 (1980) 7, pp. 641-658
Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty in 1971, including an eight-point outline of how to apply it. The thrust of the paper is a discussion of a number of...
Persistent link: https://www.econbiz.de/10009191775
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Précis--Using Factor Analysis to Estimate Parameters
Sheth, Jagdish N. - In: Management Science 15 (1969) 6, pp. 350-350
No abstract available.
Persistent link: https://www.econbiz.de/10009190975
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A Review of Buyer Behavior
Sheth, Jagdish N. - In: Management Science 13 (1967) 12, pp. 718-718
Post-war advances in technology have changed the concept of marketing management considerably. The core of this change is the shift of emphasis from the firm to the buyer. In this survey article, the author reviews all the important approaches to understanding buying behavior and provides an...
Persistent link: https://www.econbiz.de/10009196571