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Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing
Hess, James D.; Lucas, Marilyn T. - In: Management Science 50 (2004) 4, pp. 521-526
Matching production with sales potential is essential for survival in volatile markets. Manufacturing and marketing … marketing research should a firm do when it takes resources away from manufacturing the goods that generate revenue?" To … understand the costs and benefits of marketing research, we account for the lost opportunities to produce these goods. Some …
Persistent link: https://www.econbiz.de/10009214486
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Implications of Errors in Survey Data: A Bayesian Model
Gaba, Anil; Winkler, Robert L. - In: Management Science 38 (1992) 7, pp. 913-925
in marketing and in many other areas. …
Persistent link: https://www.econbiz.de/10009204126
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Pricing Diagnostic Information
Arora, Ashish; Fosfuri, Andrea - In: Management Science 51 (2005) 7, pp. 1092-1100
Diagnostic information allows an agent to predict the state of nature about the success of an investment project better than the prior. We analyze the optimal pricing scheme for selling diagnostic information to buyers with different, privately known, ex ante success probability. Investment...
Persistent link: https://www.econbiz.de/10009197656
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Market Information and Firm Performance
Raju, Jagmohan S.; Roy, Abhik - In: Management Science 46 (2000) 8, pp. 1075-1084
The value of new information depends on how accurate the information is, but it may also depend on the characteristics of the firm and the nature of the industry it operates in. We develop a game-theoretic model to understand how firm and industry characteristics moderate the effect of market...
Persistent link: https://www.econbiz.de/10009197909
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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management Science 59 (2013) 1, pp. 226-244
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
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Money-Back Guarantees: Helping the Low-Quality Retailer
McWilliams, Bruce - In: Management Science 58 (2012) 8, pp. 1521-1524
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
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Product and Price Competition with Satiation Effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management Science 58 (2012) 7, pp. 1357-1373
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
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Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management Science 58 (2012) 11, pp. 2001-2018
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
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Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
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Optimal Search for Product Information
Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569