Padmanabhan, Balaji; Tuzhilin, Alexander - In: Management Science 49 (2003) 10, pp. 1327-1343
data-mining (DM) or optimization methods, but has not combined the two approaches. By leveraging the strengths of both … approaches, the eCRM problems of customer analysis, customer interactions, and the optimization of performance metrics (such as … traditionally addressed using DM methods. There are opportunities for optimization to improve these methods, and this paper …