Safizadeh, M. Hossein; Ritzman, Larry P.; Sharma, Deven; … - In: Management Science 42 (1996) 11, pp. 1576-1591
Process choice, a major part of operations strategy, is a key decision that links operations to business strategy. Hayes and Wheelwright, among others, argue that the emphasis given to product customization and other competitive priorities should agree with process choice. Our empirical study...