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Internet commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations. To make this potential a reality, businesses must focus on the values of their customers. We interviewed over one-hundred individuals about all the pros and cons...
Persistent link: https://www.econbiz.de/10009208658
Environmental management has the potential to play a pivotal role in the financial performance of the firm. Many individuals suggest that profitability is hurt by the higher production costs of environmental management initiatives, while others cite anecdotal evidence of increased profitability....
Persistent link: https://www.econbiz.de/10009214909
Process choice, a major part of operations strategy, is a key decision that links operations to business strategy. Hayes and Wheelwright, among others, argue that the emphasis given to product customization and other competitive priorities should agree with process choice. Our empirical study...
Persistent link: https://www.econbiz.de/10009218362
The retrieval of items from storage is a chore faced by virtually every business concern. Walk/ride and pick systems are a popular method for performing this chore in many applications. When retrieval requests consist of multiple items, order pickers must travel to numerous storage locations to...
Persistent link: https://www.econbiz.de/10009191830
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569