Banker, Rajiv D.; Khosla, Inder; Sinha, Kingshuk K. - In: Management Science 44 (1998) 9, pp. 1179-1192
In recent years, the practitioner literature in operations management has seen a dramatic surge in articles on quality … management. It reflects the increased emphasis on quality by U.S. firms, which has been attributed largely to increased … competition faced by them. The question of how quality is influenced by competitive intensity, however, has not received much …