Organizations have a choice of information and planning procedures to use for a coordinated plan. In this paper, we investigate the efficacy of price and/or budget planning approaches, where the first proposal can be determined from a combination of historical plans, external prices, rules of...

Most large organizations allocate resources by means of fixed budgets: each subunit is normally entitled to spend a defined amount over a fixed period, usually one year. Fixed budgets create clear incentives for subunits to control costs. Yet such arrangements create major incentives for dynamic...

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The model is a computer simulation that embodies learning, a multipenod decision horizon, brand loyalty, and other basic features of competitive reality in a two firm market....