Franco, April M.; Sarkar, MB; Agarwal, Rajshree; … - In: Management Science 55 (2009) 11, pp. 1842-1860
We extend the concept of first-mover advantage to the context of high-technology industries with multiple product generations, and propose that the notion of first-mover advantage needs to be viewed not only through a dynamic lens, but also in conjunction with technological capability. Our main...
