Fischer, Gregory W.; Damodaran, Nirmala; Laskey, Kathryn B. - In: Management Science 33 (1987) 2, pp. 198-214
A proxy attribute is an indirect measure of an ultimate decision objective. Keeney and Raiffa (Keeney, R. L., H. Raiffa … alternatives. Each decision maker made two sets of utility assessments: the first regarding outcomes described by the fundamental … expected utility theory. The bias was large, resulting in a substantial loss of expected utility in a simulated policy decision …