This paper considers the long run, profit maximizing strategy of a distributor that holds a good (good 1) in inventory for immediate delivery and that offers a second good (good 2) for delayed delivery. When the two goods are substitutes, an out-of-stock situation for good 1 will cause some...

This paper examines the profit maximizing behavior of a vertically integrated firm that operates in "n" geographically distinct regions. A pair of alternative managerial decision scenarios are considered. In one scenario, all marketing mix variables are manipulated at the regional level, so that...