Xinfang (Jocelyn) Wang; Camm, Jeffrey D.; Curry, David J. - In: Management Science 55 (2009) 10, pp. 1718-1728
We develop a branch-and-price algorithm for constructing an optimal product line using partworth estimates from choice-based conjoint analysis. The algorithm determines the specific attribute levels for each multiattribute product in a set of products to maximize the resulting product line's...