Paich, Mark; Sterman, John D. - In: Management Science 39 (1993) 12, pp. 1439-1458
Boom and bust is a pervasive dynamic for new products. Word of mouth, marketing, and learning curve effects can fuel rapid growth, often leading to overcapacity, price war, and bankruptcy. Previous experiments suggest such dysfunctional behavior can be caused by systematic "misperceptions of...