Burson, Katherine; Faro, David; Rottenstreich, Yuval - In: Management Science 59 (2013) 3, pp. 545-555
the definition of a unit is altered. For instance, participants holding one piece of chocolate show an endowment effect of … standard size, but so do participants holding one box of chocolates. Yet the box contains about 20 individual pieces of … the property of "unit dependence": the definition of a unit can change, but contingent on any given definition, a …