Ebert, Jane E. J.; Prelec, Drazen - In: Management Science 53 (2007) 9, pp. 1423-1438
We propose that the temporal dimension is fragile in that choices are insufficiently sensitive to it, and second, such sensitivity as exists is exceptionally malleable, unlike other dimensions such as money, which are attended by default. To test this, we axiomatize a "constant-sensitivity"...