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Optimal Entry Timing in Markets with Social Influence

Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Management Science 55 (2009) 6, pp. 926-939

Firms routinely face the challenging decision of whether to enter a new market where a firm's strong presence in an existing market has a positive influence (the leverage effect) on product adoption in the new market, but the reciprocal social influence on the existing market is negative (the...

Persistent link: https://www.econbiz.de/10009214148

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Venkatesh, Viswanath; Davis, Fred D. - In: Management Science 46 (2000) 2, pp. 186-204

The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using...

Persistent link: https://www.econbiz.de/10009214493

On Continuous-Time Optimal Advertising Under S-Shaped Response

Feinberg, Fred M. - In: Management Science 47 (2001) 11, pp. 1476-1487

Continuous-time monopolistic models of advertising expenditure that rely on strict response concavity have been shown to prescribe eventual spending at a constant rate. However, analyses of discrete analogs have suggested that S-shaped response (convexity for low expenditure levels) may allow...

Persistent link: https://www.econbiz.de/10009214029

Credit Risk in a Network Economy

Cossin, Didier; Schellhorn, Henry - In: Management Science 53 (2007) 10, pp. 1604-1617

We develop a structural model of credit risk in a network economy, where any firm can lend to any other firm, so that each firm is subject to counterparty risk either from direct borrowers or from remote firms in the network. This model takes into account the role of each firm's cash management....

Persistent link: https://www.econbiz.de/10009214259

Contagion of Wishful Thinking in Markets

Seybert, Nicholas; Bloomfield, Robert - In: Management Science 55 (2009) 5, pp. 738-751

mitigates wishful thinking. This phenomenon, "contagion of wishful thinking," could be problematic in many settings where people …

Persistent link: https://www.econbiz.de/10009214503

Does the Rolodex Matter? Corporate Elite's Small World and the Effectiveness of Boards of Directors

Nguyen, Bang Dang - In: Management Science 58 (2012) 2, pp. 236-252

This paper investigates the impact of social ties on the effectiveness of boards of directors. When the chief executive officer (CEO) and a number of directors belong to the same social networks, the CEO is less likely to be dismissed for poor performance. The results are robust to different...

Persistent link: https://www.econbiz.de/10010990454

The World Is Not Small for Everyone: Inequity in Searching for Knowledge in Organizations

Singh, Jasjit; Hansen, Morten T.; Podolny, Joel M. - In: Management Science 56 (2010) 9, pp. 1415-1438

We explore why some employees may be at a disadvantage in searching for information in organizations. The "small-world" argument in social network theory emphasizes that people are, on average, only a few connections away from the information they seek. However, we argue that such a network...

Persistent link: https://www.econbiz.de/10009214127

A Relational View of Information Seeking and Learning in Social Networks

Borgatti, Stephen P.; Cross, Rob - In: Management Science 49 (2003) 4, pp. 432-445

Research in organizational learning has demonstrated processes and occasionally performance implications of acquisition of declarative (know-what) and procedural (know-how) knowledge. However, considerably less attention has been paid to learned characteristics of relationships that affect the...

Persistent link: https://www.econbiz.de/10009214476

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Aral, Sinan; Walker, Dylan - In: Management Science 57 (2011) 9, pp. 1623-1639

We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into … creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9 … contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence …

Persistent link: https://www.econbiz.de/10009293039

An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet

Ghose, Anindya; Han, Sang Pil - In: Management Science 57 (2011) 9, pp. 1671-1691

We quantify how user mobile Internet usage relates to unique characteristics of the mobile Internet. In particular, we focus on examining how the mobile-phone-based content generation behavior of users relates to content usage behavior. The key objective is to analyze whether there is a positive...

Persistent link: https://www.econbiz.de/10009293052