Casadesus-Masanell, Ramon; Zhu, Feng - In: Management Science 56 (2010) 9, pp. 1484-1499
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In … endogenous vertical differentiation concerns. We discuss how our study helps improve our understanding of notions of strategy …, business model, and tactics in the field of strategy. …