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~isPartOf:"Management and marketing for improved retail competitiveness and performance"
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An integrated view on social media marketing actions and their expected impacts on consumer behavior
Pereira, Inês
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Barbosa, Belem
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Vale, Vera Teixeira
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Management and marketing for improved retail …
,
(pp. 303-319)
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2023
Persistent link: https://www.econbiz.de/10014366620
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Artificial intelligence effectiveness in customer experience at retail
Carvalho, João M. S.
;
Faria, Sílvia
;
Oliveira, Daniel …
- In:
Management and marketing for improved retail …
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(pp. 180-199)
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2023
Persistent link: https://www.econbiz.de/10014366094
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